SOCIAL HEDONIC EDITING FULLUsers should refer to the original published version of the material for the full abstract. hedonic editing rules formally proposed by Thaler (1985). No warranty is given about the accuracy of the copy. However, users may print, download, or email articles for individual use. Copyright of Journal of Happiness Studies is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission.Implications and directions for future research are discussed. The study finds that consumers employ social media and on-site product pages as early as two weeks before the final hedonic purchase, utilize third-party reviews up to two weeks before the final. Happy individuals displayed a stronger preference for social events. Shaddy, Franklin, Yanping Tu, and Ayelet Fishbach (2021), Social Hedonic Editing: People Prefer to Experience Events at the Same Time as Others, Social Psychological and Personality Science, 12. In Study 2, participants were asked to select the type of positive event they would want to experience after a negative event. OFIR TUREL is a Professor of Information Systems and Decision Sciences at the College of Business and Economics, California State University, Fullerton, and a Scholar in Residence at the Brain and Creativity Institute at the University of Southern California (USC). Social Hedonic Editing: People Prefer to Experience Events at the Same Time as Others. Compared to participants with lower subjective well-being, those with higher subjective well-being preferred to experience a social gain (e.g., chatting with a close friend) temporally closer to a financial loss, suggesting that happy individuals are more inclined than less happy individuals to use positive social events as cross-domain buffers against loss. In Study 1, we gave participants pairs of social or financial events and asked them to indicate their preferences regarding the sequence and interval length between the two events. The present research investigated the relationship between subjective well-being and hedonic editing. Abstract: Hedonic editing refers to the decision strategy of arranging multiple events in time to maximize hedonic outcomes (Thaler in Market Sci 4:199-214, ).
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